tea'stone, an emerging retail brand of pure tea, pioneering a "new immersive experience retail model " for all categories of Chinese tea. Founded in 2018, tea'stone has opened concept stores with a brand-new image, combining "creative tea drinking + social spaces + innovative retail" in established tier-1 and emerging cities , such as Shenzhen, Shanghai, Beijing, Guangzhou, Chengdu and Wuhan, with these stores being very popular with young people.